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        <td width="155"><div align="left"><a href="http://www.teleread.org/ News &amp; views on e-books, libraries, publishing and related topic" target="_blank"><strong style="font-size: 12px; color: #4D4D4D;"><u>Other Resources</u></strong></a><br />
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                      eBOOKS AT THE CROSSROADS: WHICH WAY FORWARD? <br />
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                    <h5><span style="font-size: 14px; font-weight: normal;">In this scenario, the provider can handle all production management, while closely monitoring the eBook and related markets. Analyzing developments and advising publishing partners on potential paths forward are key responsibilities of the partner. An effective partner will be aware of future eContent possibilities and the potential impact on the business model, which will help bridge knowledge gaps inherent in the current eBook paradigm. The optimal expert provider takes a consultative approach to solving problems, and leverages extensive experience in designing and implementing a wide-range of solutions to meet the diverse and continually evolving business objectives in the information services space. The expert will proactively highlight emerging trends for clients, along with potential disruptions, and collaborate with publishers on the most effective strategies. Clients will be prepared for small bumps in the road, along with the “next big thing.”The disadvantage of collaborating with an expert is that few partners have proven capable of performing the functions listed above. Publishers and information services companies must choose a partner wisely, based on the partner’s experience, list of clients and recommendations, and connections in the eBook industry.</span></h5>
                    <h4><strong>The Roads Ahead: Coming Chapters in Digital Reading</strong><br />
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                    <h5><span style="font-size: 14px; font-weight: normal;">“Television will never be a medium of entertainment.” - David Sarnoff, General Manager of RCA, in 1955.<br />
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Early television programming copied heavily from the content and format heard on the radio, leading many to view the expensive new medium skeptically. After years of experimentation, however, the large companies investing in the promising new technology found the right types of television content that grabbed people in a different, more visceral way than radio. The race to develop and offer interactive eContent, as well as to create a new and improved reading and learning experience, is already under way in the eBook market. <br />
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Jeff Bezos, the founder and president of Amazon.com, expressing confidence gained from decades of technological achievements, recently turned Sarnoff’s quote around by stating that the “Kindle is an example of working backward.” The medium is ready and is now merely awaiting appropriate content.<br />
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Education<br />
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American educators are increasingly looking to eBooks and eReaders as a more interactive, environmentally friendly and less expensive option than print materials. Both California and Texas have already launched aggressive eLearning initiatives and publishers of educational materials are starting to seize this opportunity for growth. McGraw-Hill inked a deal with Amazon recently, making all of the publisher's higher education material available on Amazon's Kindle. McGraw-Hill is also loaning students Kindle devices with the necessary texts already loaded. Cengage Learning, Wiley, and Pearson have forged similar deals with universities. Students who subscribe to CourseSmart will now be able to download their texts and digital notes to Apple's iPod Touch or iPhone to create customized study guides or cramming aids.<br />
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Flat World Knowledge, an open source, Web-based digital textbook publisher, states that 40,000 students on 400 college campuses will use its texts this fall, a significant increase from the 1,000 students who used them last spring. The K-12 Foundation is a non-profit organization with a mission to reduce the cost of textbook materials for the K-12 market, both in the U.S. and worldwide. Using an open-content, Web-based collaborative model termed the &quot;FlexBook,&quot; K- 12 intends to pioneer the generation and distribution of high-quality educational content that will serve as core text, as well as provide an adaptive environment for learning.<br />
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While some features, such as annotations, margin notes, “dog-earing” and highlighting are eReader-enabled, the sharp, graphical nature of most textbooks is currently lost, and students find it difficult and frustrating to jump ahead or back to sections or pages (or records) on eReaders. The Kindle DX device is geared towards textbooks and newspapers and Sony has unveiled a landscape and touch-enabled device that will facilitate the textbook experience, but there is still progress to be made. eInk color is at least a year away and will certainly improve the experience.<br />
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Business-to-Business (B2B) and Business-to-Consumer (B2C)<br />
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Journals and trade magazines are another area of potential growth in the eMarket. Professionals will be eager to access and organize materials on eReaders, especially once enhanced display and content interactivity are available. The ability to search and aggregate information across multiple B2B publications on the same device could be a potentially game-changing eReader feature, essentially enabling professionals to assemble customized, topic-based information packages. Canned searches across the subscribed products specific to professional areas will keep professionals up-to-speed on relevant developments. Interestingly, the upcoming wireless (3G and WiFi) Plastic Logics eReader, which will connect to the Barnes &amp; Noble platform, is targeting the office workplace by supporting popular office document formats, such as Microsoft Word, PowerPoint and Excel</span>.</h5> 
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